How Logo Colors Can Improve Your Brand
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It is a color of energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.